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Marketers must take steps to make sure that the pricing objectives they set are consistent with the organisation's __________objectives and __________objectives
Strategic Plan
A roadmap designed by an organization to outline its goals, strategies, and actions to achieve long-term success and competitive advantage.
Organizational Strategy
A long-term plan formulated by an entity to achieve specific goals and objectives, guiding its direction and allocation of resources.
Performance Standards
Benchmarks or criteria established by businesses or organizations to measure the quality and effectiveness of employee tasks and activities.
Indirect Compensation
Benefits provided by an employer that are not part of direct salary, such as health insurance, retirement plans, and paid leave.
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