To Make Intangible Products More Tangible or Real to Consumers

question 133

Multiple Choice

To make intangible products more tangible or real to consumers, marketers often:

• A)use low prices on intangible goods.
• B)use symbols or cues to help indicate product benefits.
• C)use external reference prices.
• D)use multiple channels of distribution.

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Definitions:

Transactional Leader

A leadership style focused on structured transactions, rewards, and punishments to manage followers and accomplish tasks.

Transforming Leader

A leadership style characterized by inspiring change and innovation within an organization or society, often motivating followers to exceed their own interests for the greater good.

Civil Disobedience

The act of refusing to comply with certain laws or to pay taxes and fines, as a peaceful form of political protest.

American History

The record of events and developments in the United States of America, from its founding to the present day.