The Original Marketing Strategy Should Not Be Altered in Any

question 124

True/False

The original marketing strategy should not be altered in any way as a product travels through the stages of the product life cycle because consumers can become confused.

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Definitions:

Encoder

In communication, the person or device that converts ideas or messages into a form that can be transmitted and understood by the receiver.

Sender

In communication, the individual or entity that initiates a message and transmits it to a receiver.

Receiver

Refers to the individual or entity that receives and interprets a message in the process of communication.

Shannon-Weaver

A model of communication introduced by Claude Shannon and Warren Weaver that emphasizes the technical process of transmitting information.