What Should Marketers Do to Promote the Consistency and Reliability

question 82

Multiple Choice

What should marketers do to promote the consistency and reliability of their services most effectively?

• A)Limit the number of employees working.
• B)Train employees and develop standard procedures for dealing with customers.
• C)Encourage employees to be creative in solving customer issues and complaints.
• D)Perform as much of the service as possible before the customer arrives.

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Definitions:

Salvage Value

The anticipated remaining worth of an asset when it reaches the end of its operational lifespan.

Net Present Value

The difference between the present value of cash inflows and the present value of cash outflows over a period of time.

Discount Rate

The interest rate used in discounted cash flow analysis to determine the present value of future cash flows.

Working Capital

The difference between a company’s current assets and current liabilities, indicating the short-term financial health and operational efficiency.