Micromarketing Involves

question 113

Multiple Choice

Micromarketing involves:

• A)a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B)developing a very small marketing mix that will effectively meet the needs of only a small segment of the market.
• C)marketing efforts that are tightly controlled by high-level executives in the organisation.
• D)segmenting the market to meet the needs of individuals with the same motives and personality attributes.
• E)creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Cash Payment

The transfer of money, either physically or electronically, to settle a debt or complete a purchase.

Cash Receipts

All cash inflows, representing money received by a business during a specific period.

Cash Disbursements

Money paid out by a business, including expenses, debt payments, and purchase of assets.

Cash Balance

The total amount of cash or cash equivalents available in a company's account at any given time.