A Distinguishing Difference Between a Brand Name and a Brand

question 119

Multiple Choice

A distinguishing difference between a brand name and a brand mark is that a brand name:

• A)creates customer loyalty.
• B)consists of words.
• C)identifies only one item in the product mix.
• D)is registered at a patent.
• E)implies an organisation's name.

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Definitions:

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations with its current assets relative to its current liabilities.

Numerator

The top number in a fraction or ratio that represents the part of the whole being considered.

Denominator

In mathematics, the denominator is the bottom part of a fraction that indicates how many equal parts the whole is divided into.

Working Capital Ratio

A liquidity ratio that measures a company's ability to pay off its current liabilities with its current assets.