The Maker of Huggies Nappies Is Developing a Media Plan

question 109

Multiple Choice

The maker of Huggies nappies is developing a media plan that involves trying to expose its target audience to its new advertisement a total of 10 times.The aim of this advertising campaign is:

• A)reach.
• B)repetition.
• C)frequency.
• D)targeting.
• E)exposure.

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Definitions:

Fair Solution

An outcome or resolution that is just, equitable, and impartial to all parties involved in a dispute or negotiation.

Distributive Fairness

The perceived fairness of outcomes received, often related to resource distribution or the allocation of benefits and burdens.

Guaranteed Reservation

A booking or reservation that guarantees the customer's space will be held until a specified time, providing assurance against overbookings.

Room Rates

The price charged for occupying a room in a hotel or similar establishment, often varying based on season, amenities, and location.