When a Customer Is Aware That a Brand Exists and Considers

question 67

Multiple Choice

When a customer is aware that a brand exists and considers it a possibility if her preferred brand is unavailable, she exhibits brand:

• A)loyalty.
• B)insistence.
• C)preference.
• D)acknowledgement.
• E)recognition.

---

Definitions:

Rational Persuasion

A method of influence involving the use of logical arguments and factual evidence to convince others of a viewpoint or to persuade them to take a particular action.

Referent Power

A form of influence based on the leader's personal traits, attracting followers who identify with or admire the leader.

Exchange

The act of trading goods, services, or ideas between two parties.

Core Tactic

The primary or most essential strategy used to achieve an objective.