Use the Following to Answer Questions

question 37

Multiple Choice

Use the following to answer questions
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website.It knows how to appeal to all types of consumers and use the full potential of digital media.The Disney website immediately catches visitors' attention with sights and sounds that come alive.Not only can visitors catch a glimpse of an upcoming movie, but they can also connect with their favourite characters from movies past.The website offers age-appropriate games and activities, including the ability to create a fairytale cottage.The Disney Parks have their own links, as do Radio Disney, the Disney Store, family vacation packages and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Because the Disney website does not offer the opportunity for customers to directly communicate with Disney employees, it is missing __________.Customers cannot express their needs and wants directly to the company.

• A)addressability
• B)interactivity
• C)accessibility
• D)connectivity
• E)control

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Definitions:

Separate Business Organization

An entity formed to engage in commercial, industrial, or professional activities, distinct and legally independent from its owners.

Sole Proprietorship

A business owned and operated by a single individual, where there is no legal distinction between the owner and the business entity.

Dissolve

The process by which a solid, liquid, or gas forms a solution in a solvent, becoming evenly dispersed and losing its distinct form.

Automatically Transferred

A process where ownership or rights shift from one party to another without the need for manual intervention, often by operation of law or contractual agreement.