Marvel Comics Allowed Various Organisations to Use Its Spider-Man and Incredible

question 47

Multiple Choice

Marvel Comics allowed various organisations to use its Spider-Man and Incredible Hulk characters to market a wide variety of toys and clothing items.Marvel Comics received a percentage of the gross revenues.This is an example of:

• A)brand licensing.
• B)character exploitation.
• C)co-branding.
• D)family branding.
• E)trademark leasing.

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Definitions:

Beliefs

Firm belief in the reality or truthfulness of something, even in the absence of proof.

VALS Framework

A marketing and demographic tool that categorizes consumers into eight different psychological profiles based on their motivations and resources.

Career-Oriented

Characterized by a strong focus or dedication towards one's profession or career advancement.

Persuasive Process

The strategy of influencing or convincing others to adopt a certain viewpoint or to take a specific action.