Brand __________ Is a Customer's Favourable Attitude Towards a Specific

question 82

Multiple Choice

Brand __________ is a customer's favourable attitude towards a specific brand and, depending on its strength, represents the likelihood of consistent purchase of this brand.

• A)loyalty
• B)equity
• C)awareness
• D)personality
• E)quality

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Definitions:

Child-rearing Practices

The methods or techniques used by parents or caregivers to raise and educate children.

Personality

The combination of characteristics or qualities that form an individual's distinctive character, influencing their behaviors, thoughts, and feelings.

Freudian Psychologists

Psychologists who follow the theories of Sigmund Freud, focusing on how unconscious drives and conflicts shape behavior and personality.

Cortex

The outermost layer of the brain, involved in many complex brain functions, including memory, attention, perceptual awareness, thought, language, and consciousness.