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When a Customer Is Aware That a Brand Exists and Considers

question 100

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When a customer is aware that a brand exists and considers the brand a possible choice if his preferred brand is not available, he exhibits brand:


Definitions:

Photosynthetic Mode

A method by which plants, algae, and some bacteria convert light energy into chemical energy stored in glucose.

CAM

A type of photosynthesis (Crassulacean Acid Metabolism) adapted by some plants to minimize water loss in arid conditions by fixing CO2 at night.

CAM Plants

Plants that utilize Crassulacean Acid Metabolism, a carbon fixation pathway that allows them to conserve water in arid conditions by opening their stomata at night.

Stomata

Microscopic openings on the surfaces of leaves and stems that regulate gas exchange and water vapor between the plant and the atmosphere.

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