Marketers Strive to Understand Consumer Behaviour Because Gaining a Better

question 62

Multiple Choice

Marketers strive to understand consumer behaviour because gaining a better understanding of the factors that affect consumer behaviour means marketers better understand:

• A)how consumers will respond to marketing strategies.
• B)why consumers always want to purchase the cheapest item.
• C)why consumers do not respond to marketing strategies.
• D)why companies do not need to create a successful marketing mix.
• E)which consumers only purchase green brands.

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Definitions:

Beta

An indicator of how much the risk or instability of a security or portfolio deviates from the broader market.

Standard Deviation

A statistical measure of the dispersion of a set of data points from their mean, widely used in finance to quantify the variability of returns.

Required Return

The minimum expected return an investor demands for investing in a particular asset, considering the risk involved.

Correlation Coefficients

Statistical measures that indicate the extent to which two variables fluctuate together.