The Three Levels of Brand Loyalty, from Strongest to Weakest

question 12

Multiple Choice

The three levels of brand loyalty, from strongest to weakest, are:

• A)preference, insistence and recognition.
• B)insistence, recognition and preference.
• C)insistence, preference and recognition.
• D)recognition, preference and insistence.
• E)insistence, preference and indifference.

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Definitions:

Nominal Rate of Return

The yield from an investment prior to considering inflation adjustments.

Treasury Bond

A long-term, fixed-interest government security with a maturity of more than ten years, considered a safe investment.

Bid

The price a buyer is willing to pay for a security or asset.

Ask

The lowest price a seller is willing to accept for an asset being sold on the market, opposite of the bid price.