When a Firm Uses an Existing Brand Name as Part

question 80

Multiple Choice

When a firm uses an existing brand name as part of the brand name for a new product in a different product category, this tactic is called a(n) :

• A)brand extension.
• B)licensed brand.
• C)private brand.
• D)individual brand.
• E)co-brand.

---

Definitions:

Evolving Ideal

A concept or standard that is continuously developing or changing toward a perceived perfection.

Pluralistic

Characterized by the presence or acceptance of multiple ethical theories, cultural norms, or viewpoints within a society.

Foundational Ideas

Core concepts or principles that serve as the underlying basis for a system, theory, or philosophy.

Human Dignity

The intrinsic worth that every individual possesses, deserving of respect and ethical treatment by others.