An Effective and Sustainable Brand Means Continuously Auditing Five Key

question 18

Multiple Choice

An effective and sustainable brand means continuously auditing five key forces.These include all of the following except:

• A)organisation.
• B)distribution.
• C)customers.
• D)competitors.
• E)employees.

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Definitions:

Demand

The consumers' willingness and ability to purchase a product or service at a given price.

Cross Price Elasticity

A measure of the responsiveness of the quantity demanded for one good to a change in the price of another good, indicating the degree of substitutability or complementarity between them.

Midpoint Method

The midpoint method is a technique used in economics to measure the elasticity of demand or supply, minimizing the bias in the response to price changes by using the average percentages of change in both quantity and price.

Income

Earnings acquired on a routine basis through work or investment profits.