Use the Following to Answer Questions

question 10

Multiple Choice

Use the following to answer questions
Firefly is a new coach service operating in New South Wales and Victoria.It offers travellers a cheap alternative to driving and flying between large cities.The company keeps the fares extremely low yet offers the latest technology.Unlike traditional Greyhound coaches, Firefly is an express service and is equipped with wi-fi, video screens, headsets and seatbelts.Many coaches also run on biodiesel fuel.Additionally, Firefly picks up and drops off people in the centres of cities rather than at inconveniently located terminals.Patrons can book tickets online, and some fares begin at just $1.Routes are limited and are offered out of cities such as Sydney, Melbourne, Gosford and Newcastle.Recently, its competitor, Greyhound, has launched a new service, 'Point-to-Point', with similar fares and high-tech amenities.A fare on 'Point-to-Point' from Sydney to Melbourne is $50 each way, while the same fare through Greyhound costs $92.00.However, Greyhound offers more departure times and more stops in smaller towns along the way.
-If Firefly introduced a route on which the coach stopped more often, it would be considered a:

• A)brand extension.
• B)co-branding
• C)brand licensing.
• D)individual branding.
• E)brand conception.

Understand the impact of employment status on health.

Identify strategies for family health assessments and interventions.

Understand the concept of self-esteem and its significance in health and illness.

Identify and describe components of self-concept and how they can be affected by health issues.

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Definitions:

Inductive Reasoning

A method of reasoning in which general principles are inferred from specific observations.

Availability Heuristic

A mental shortcut that relies on immediate examples that come to a person’s mind when evaluating a specific topic, concept, method, or decision.

Natural Concepts

Mental representations of objects and events drawn from our experiences in the world rather than defined by a set of specific rules.

Formal Concepts

Mentally constructed categories defined by set rules or criteria, used in logical reasoning and cognitive processes.