When a Marketer Is Engaged in the Target Market Selection

question 133

Multiple Choice

When a marketer is engaged in the target market selection process and has assessed relevant market segments by considering such factors as sales estimates,competition,and estimated costs,the marketer is ready for the next step,which is to

• A) identify the appropriate targeting strategy.
• B) determine which segmentation variables to use.
• C) develop market segment profiles.
• D) evaluate relevant market segments.
• E) select specific target markets.

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Definitions:

Total Personality

The complete range of characteristics, traits, and behaviors that make up an individual's distinctive personality.

Conscious

The state of being aware of and able to think about one's own thoughts, memories, feelings, and sensations.

Subconscious

A part of the mind that lies just below the level of conscious awareness, influencing thoughts and actions without overt acknowledgment.

Inner Growth

The personal development or maturation of an individual, often involving increased self-awareness and understanding of one's motivations and emotions.