As Digital Communication Technologies Have Advanced, It Has Become Possible

question 55

Multiple Choice

As digital communication technologies have advanced, it has become possible for marketers to:

• A)have more control over their product's positioning.
• B)have more control over the processing of information.
• C)have more control over people's perceptions of their business.
• D)be more selective on news releases regarding their company.
• E)reach markets that were previously inaccessible.

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Definitions:

José Delgado

José Delgado was a Spanish neuroscientist known for his pioneering research on mind control through electrical stimulation of the brain.

Somatosensory Cortex

A brain region in the parietal lobe responsible for processing sensory information from across the body, such as touch, temperature, and pain.

Sensitive

Possessing or displaying quick and delicate appreciation of others' feelings or being easily affected by external conditions or stimuli.

Association Areas

Regions of the cerebral cortex not involved in primary motor or sensory functions but in complex processes like thinking, planning, and learning.