Digital Media Such as Blogs Allow Marketers to Interact with Prospective

question 57

Multiple Choice

Digital media such as blogs allow marketers to interact with prospective customers in:

• A)person.
• B)an assertive manner.
• C)only between 9am and 5pm
• D)real time.
• E)An unfriendly environment.

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Definitions:

Ethnocentric Thinking

The belief in the superiority of one's own ethnic group or culture, often accompanied by a dismissal or devaluation of other cultures.

Outgroup Members

Individuals who are perceived as not belonging to one's own group, often seen as different or separate from the in-group.

Reciprocity Norm

A social norm that dictates that individuals should return the favor or kindness that others have done for them.

Social Influence Technique

Strategies or methods used to change or influence the attitudes, behaviors, or perceptions of others through social interaction.