Use the Following to Answer Questions

question 90

Multiple Choice

Use the following to answer questions
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into its website.It knows how to appeal to all types of consumers and use the full potential of digital media.The Disney website immediately catches visitors' attention with sights and sounds that come alive.Not only can visitors catch a glimpse of an upcoming movie, but they can also connect with their favourite characters from movies past.The website offers age-appropriate games and activities, including the ability to create a fairytale cottage.The Disney Parks have their own links, as do Radio Disney, the Disney Store, family vacation packages and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-The Disney website offers users the ability to create a character or a comic.Users have the option of allowing other people to view and comment on their creation.Which characteristic of e-marketing does this feature use?

• A)Addressability
• B)Interactivity
• C)Accessibility
• D)Connectivity
• E)Control