Within the Information Search Step of the Consumer Decision-Making Process

question 82

Multiple Choice

Within the information search step of the consumer decision-making process, what two primary aspects exist?

• A)Personal information and non-personal information
• B)Selective retention and selective distortion
• C)Internal search and external search
• D)Company-produced information and internal information

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Definitions:

Equity Financing

The process of raising capital through the sale of shares in an enterprise, thus offering investors ownership interests.

Initial Public Offering

An initial selling of shares to the public at large.

Stock Exchange

is a marketplace where securities, such as stocks and bonds, are bought and sold.

Angel Investors

Individuals who provide capital for startups or entrepreneurs, often in exchange for ownership equity or convertible debt.