When the Needs of Individual Consumers in a Target Market

question 129

Multiple Choice

When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy.

• A)undifferentiated
• B)differentiated
• C)segmented
• D)concentrated
• E)heterogeneous

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Definitions:

Motivational Conflict

A situation where an individual faces competing desires or interests, leading to indecision or difficulty in choosing a course of action.

Dodge Durango

A model of SUV (Sport Utility Vehicle) produced by the American automobile manufacturer Dodge.

Marketing Manager

A professional responsible for developing, implementing, and executing strategic marketing plans for an entire organization or lines of business and brands within an organization.

Drive

An intrinsic motivation or internal push that leads an individual to pursue goals or engage in certain behaviors.