Val and Norman Are Looking at Information About How Their

question 3

Multiple Choice

Val and Norman are looking at information about how their organisation's products could fit potential customers' needs.This information deals with demographic characteristics, product benefits sought, lifestyles, geographic factors, brand preferences and usage rates.They are most likely looking at:

• A)the sales force survey results.
• B)the results of sales forecasting.
• C)a market trend analysis.
• D)a market segmentation discrimination analysis.
• E)a market segment profile.

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Definitions:

Real Discount Rate

The rate used to discount future cash flows to their present value, adjusting for inflation.

Nominal Discount Rate

The rate of interest quoted or advertised on a loan or investment, not adjusted for inflation.

Inflation

The speed at which overall prices for goods and services increase, leading to a decline in purchasing power.

Nominal Interest Rates

The rate of interest before adjustment for inflation, representing the face value of borrowing costs or investment returns.