Byford Flour Mills Defines All Individual Consumers Who Are Purchasers

question 124

Multiple Choice

Byford Flour Mills defines all individual consumers who are purchasers of flour as its target market.It also defines all businesses that purchase flour as its target market.What targeting strategy would be most appropriate in this case?

• A)Concentrated
• B)Undifferentiated
• C)Wide appeal
• D)Differentiated
• E)Clustered

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