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Earth Choice Is a Company That Produces Products That Reduce

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Earth Choice is a company that produces products that reduce their impact on the environment.Its product line includes laundry liquid that is safe to use in greywater systems.The company is now considering expanding its range to include toilet paper, paper towels and tissue paper made from recycled materials.Their research shows that they should use psychographic segmentation in their marketing strategy.Which group of segmentation variables should they be using?

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Definitions:

Demand

The quantity of a good or service that consumers are willing and able to purchase at various prices during a given time period.

Perfectly Inelastic

Refers to a scenario in which the amount demanded or supplied shows no reaction whatsoever to changes in price.

Total Revenue

The total amount of money earned by a business from the sale of its goods and services.

Price-elastic

Refers to the responsiveness of demand or supply to changes in price, with high elasticity indicating significant response to price changes.

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