The Process of Dividing a Total Market into Market Groups

question 55

Multiple Choice

The process of dividing a total market into market groups containing people with relatively similar product needs is called:

• A)segmentation.
• B)diversification.
• C)target marketing.
• D)concentration.
• E)customisation.

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Definitions:

Liquidation Expenses

Costs associated with closing down a business or selling off its assets.

Account Balances

The amounts of money in a financial account at a specific point in time, reflecting all completed transactions.

Profits and Losses

Refers to the financial gains and expenses incurred by a business, showing whether it has made a profit or suffered a loss over a particular period.

Capital Account Balances

The amounts in the accounts of partners or shareholders representing their contributions plus their share of net income or minus their share of losses.