During the Evaluation of Alternatives Stage of the Consumer Decision-Making

question 129

Multiple Choice

During the evaluation of alternatives stage of the consumer decision-making process, framing most likely influences the decision process of __________ buyers.

• A)younger
• B)older
• C)wealthier
• D)veteran
• E)inexperienced

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Definitions:

Learned Helplessness

A condition in which a person suffers from a sense of powerlessness, arising from a traumatic event or persistent failure to succeed, believed to be beyond their control.

Passive Resignation

A behavioral response characterized by a willingness to accept or submit to a situation or process without active resistance or protest.

Pessimistic Explanatory Style

A tendency to explain negative events as being inevitable and due to internal, stable, and global factors.

Learned Helplessness

A state where someone feels incapable of controlling their life, often due to a traumatic experience or repeated failures.