After a Firm Has Identified an Appropriate Targeting Strategy, the Next

question 89

Multiple Choice

After a firm has identified an appropriate targeting strategy, the next step in the target market selection process is:

• A)to determine the demographic variables of the target market.
• B)to develop market segment profiles.
• C)to determine which segmentation variables to use.
• D)to select specific target markets.
• E)to evaluate relevant market segments.

---

Definitions:

Rhonchi

Sounds that are heard during auscultation of the lungs, characterized by a low-pitched, rattling sound, often likened to snoring, indicating partial airway obstruction.

Auscultating

The act of listening to the internal sounds of the body, typically using a stethoscope, as part of a medical examination.

Portable Blood Pressure

A compact, mobile device designed to measure blood pressure outside of a traditional clinic setting, allowing for monitoring in various environments.

Calibration

The process of adjusting and validating the accuracy of a measurement instrument by comparing it with a standard.