Segmentation Variables Are Usually Grouped into Four Categories

question 13

Multiple Choice

Segmentation variables are usually grouped into four categories:

• A)demographic, geographic, religion and income.
• B)geopolitical, income, behaviouristic and psychographic.
• C)attitudes, lifestyles, behaviours and gender.
• D)geographic, demographic, psychographic and attitudes.
• E)demographic, geographic, psychographic and behaviouristic.

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Definitions:

Greatest Emphasis

The highest level of importance or priority placed on something within a particular context or discussion.

Letter Position

The placement of a letter in either the layout of a document or alphabetically within a word or list.

Premiere Suites

High-end, luxury hotel accommodations or software editions that offer premium features or services.

Positive Manner

Acting or responding in a way that is constructive, optimistic, or conducive to positive outcomes.