Variables Such as Geographic Location, Type of Organisation, Customer Size

question 14

Multiple Choice

Variables such as geographic location, type of organisation, customer size and type of product usage are used to segment __________ markets.

• A)consumer
• B)business
• C)government
• D)international
• E)most target

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Definitions:

Gasoline

A volatile, flammable liquid used primarily as fuel in internal combustion engines.

Labor Unions

are organizations that represent the collective interests of workers in negotiations with employers over wages, working conditions, and other aspects of employment.

Social Issues

Problems that influence a considerable number of individuals within a society, often relating to matters that impact people's personal lives and interactions.

Other Countries

Pertains to nations different from one's own, implicating a global perspective or comparison.