With Its Venus Razor, Gillette Was the First Marketer to Offer

question 17

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple-blade razor designed specifically for women.This is an example of market segmentation using __________ variables.

• A)demographic
• B)psychographic
• C)geographic
• D)family life cycle
• E)product use

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Definitions:

State Government

The organization through which a specific geographical region within a country is governed, having its specific executive, legislative, and judicial powers.

Education Programs

Structured sequences of instruction or training designed to achieve specific learning outcomes or skills.

Opportunity Cost

The expense associated with missing out on the next most advantageous option when a decision is made, denoting the advantages one foregoes.

Opera Ticket

A pass or admission ticket to attend an opera performance, typically sold by the opera house or through various ticket venues.