Micromarketing Involves

question 113

Multiple Choice

Micromarketing involves:

• A)a market segmentation approach in which firms focus precise marketing efforts on very small geographic markets.
• B)developing a very small marketing mix that will effectively meet the needs of only a small segment of the market.
• C)marketing efforts that are tightly controlled by high-level executives in the organisation.
• D)segmenting the market to meet the needs of individuals with the same motives and personality attributes.
• E)creating advertising that is so specific to a certain type of individual that few people outside that micromarket will respond to the message.

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Definitions:

Cloud Computing

the delivery of computing services over the internet, allowing users to access and store data and run applications on shared computing resources.

Disaster Prevention

Strategies and measures implemented to reduce the risk and impact of natural or human-induced disasters.

Cloud-computing Services

Internet-based computing services that provide shared processing resources and data to computers and other devices on demand.

Primary Demand

The total demand for an entire product category or industry, rather than for a specific brand or product within that category.