Uniqlo Has Recently Arrived in Australia

question 114

Multiple Choice

Uniqlo has recently arrived in Australia.It closely competes with designer brands in its athletic wear, but at half the price.Uniqlo plan to use price sensitivity, brand loyalty and end use as variables to segment its market.These are all __________ variables for market segmentation.

• A)psychographic
• B)usage
• C)demographic
• D)lifecycle
• E)behaviouristic

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Definitions:

Recommended Solution

An advised course of action or remedy, often resulting from analysis or consultation, aimed at solving a specific problem or addressing a particular challenge.

Strong Presence

The ability to command attention and convey confidence and authority in a given space or situation.

Work Ethic

A commitment to hard work and diligence in one's job or duties, reflecting values such as responsibility, reliability, and accountability.

Assumes Responsibility

The act of taking on duties or obligations willingly or being assigned specific tasks.