The Three Most Commonly Used Psychographic Segmentation Variables Are

question 47

Multiple Choice

The three most commonly used psychographic segmentation variables are:

• A)personality, perception and learning.
• B)personality, perception and behaviour.
• C)motives, attitudes and lifestyles.
• D)attitudes, personality and perception.
• E)personality, motives and lifestyles.

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Definitions:

Monthly Sales

The total amount of sales generated by a business during a calendar month.

Experience

The knowledge or skill acquired by direct participation in events or activities.

Least Squares Method

A statistical technique used to determine the line of best fit by minimizing the sum of the squares of the distances of the points from the line.

SSE

The sum of squared errors, a measure used in statistical analysis to quantify the variation or dispersion of data points around a fitted line or curve.