Discuss How Reference Groups and Opinion Leaders Influence Purchase Behaviour

question 95

Essay

Discuss how reference groups and opinion leaders influence purchase behaviour.

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Definitions:

Expected Return

The probable return on an investment, taking into account all possible outcomes or the aggregate return that an investor anticipates over a certain period.

Systematic Risk

The risk inherent to the entire market or market segment, also known as market risk or un-diversifiable risk.

Security Held

A financial asset, such as stocks or bonds, that is owned and possessed by an investor or institution.

Realized Return

The actual gain or loss achieved on an investment over a specified time period.