Use the Following to Answer Questions

question 94

Multiple Choice

Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-What segmentation variable is GE Transportation using to select a target market?

• A)Demographic
• B)Benefit expectations
• C)Income
• D)Volume usage
• E)Psychographic

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Definitions:

Mutually Exclusive

A condition in which the occurrence of one event or situation precludes the occurrence of another.

Compatible Events

Events in probability theory that can occur at the same time.

Mutually Exclusive

Describes a condition in probability and statistics where two events cannot occur at the same time; the occurrence of one event excludes the possibility of the other event occurring.

Disjunction

A logical operation expressing that at least one of the connected statements is true; often symbolized with "or" in formal logic.