Several Conditions Must Exist for Market Segmentation to Be Successful

question 93

Multiple Choice

Several conditions must exist for market segmentation to be successful.These conditions include all of the following except:

• A)the total market should be divided so that segments can be compared on sales potential, costs and profits.
• B)customers' needs for a product must be homogeneous.
• C)a company must be able to reach the chosen segment with a particular marketing mix.
• D)segments must be identifiable and divisible.
• E)at least one segment must have enough profit potential to justify developing and maintaining a special marketing mix for that segment.

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Definitions:

Spin-Off Firms

Companies formed by a division or portions of a parent company becoming an independent entity, often to pursue specific objectives or strategies that differ from the parent company.

Entrepreneurs

Individuals who initiate, manage, and assume the risks of a business or enterprise.

Product Innovations

Refers to the introduction of a new or significantly improved product or service that meets new requirements or satisfies existing market needs.

Incremental Improvements

Small, continuous enhancements made to a product or process over time, aiming for better efficiency or performance.