When the Needs of Individual Consumers in a Target Market

question 129

Multiple Choice

When the needs of individual consumers in a target market for a specific product are similar and the organisation can satisfy most customers with a single marketing mix, the best approach to use may be the __________ strategy.

• A)undifferentiated
• B)differentiated
• C)segmented
• D)concentrated
• E)heterogeneous

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Definitions:

Disjoint Events

Two or more events that cannot occur simultaneously, having no outcomes in common.

Entertained by Reading

The act of finding enjoyment or amusement through the activity of reading books, articles, or other written materials.

Probability

The expression of an event's probability of occurring, presented as a number between 0 and 1.

Statistics Class

A course focused on teaching the principles, methods, and applications of statistics, including the collection, analysis, interpretation, and presentation of data.