Use the Following to Answer Questions

question 86

Multiple Choice

Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Suppose that GE Transportation decided to produce only train engines for rail lines in the USA.The segmentation variable then would be:

• A)geographic location.
• B)type of organisation.
• C)market density.
• D)product use.
• E)customer size.

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Definitions:

Dollar Fill Rate

A metric that measures the value of goods shipped on time versus the total value of the order.

Pre-Transaction

Activities and considerations that occur before the actual purchase or transaction takes place, such as research or comparison.

Product Availability

The extent to which a product can be purchased by consumers, often dependent on factors like inventory levels and distribution networks.

On-Time Delivery

A metric that measures how many shipments are delivered per the requested delivery date.