Byford Flour Mills Defines All Individual Consumers Who Are Purchasers

question 124

Multiple Choice

Byford Flour Mills defines all individual consumers who are purchasers of flour as its target market.It also defines all businesses that purchase flour as its target market.What targeting strategy would be most appropriate in this case?

• A)Concentrated
• B)Undifferentiated
• C)Wide appeal
• D)Differentiated
• E)Clustered

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Definitions:

Activity Variances

The difference between the budgeted and actual costs associated with a specific activity, indicating whether the activity was more or less expensive than planned.

Customers Served

The number of customers or clients who have received products or services from a company within a specific period.

Activity Variances

Differences between the budgeted amounts and the actual costs incurred for various activities within a company, used for management analysis and control.

Meals

The food and drink consumed as part of one's diet.