The Process of Dividing a Total Market into Market Groups

question 55

Multiple Choice

The process of dividing a total market into market groups containing people with relatively similar product needs is called:

• A)segmentation.
• B)diversification.
• C)target marketing.
• D)concentration.
• E)customisation.

Discern the unique contributions of major developmental theorists to understanding human growth and learning.

Understand the concept of flexibility and its importance in physical fitness.

Identify factors to consider when assessing an individual's flexibility.

Describe various flexibility tests and what they assess.

---

Definitions:

Long-Term Goals

Objectives or targets that are planned to be achieved over an extended period, typically months or years into the future.

Transtheoretical Model

A theory of behavior change that assesses an individual's readiness to act on a new healthier behavior and provides strategies, or processes of change to guide the individual.

Socioeconomic Status

A measure of an individual's or group's economic and social position relative to others, based on income, education, and occupation.

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups.