The Three Most Commonly Used Psychographic Segmentation Variables Are

question 47

Multiple Choice

The three most commonly used psychographic segmentation variables are:

• A)personality, perception and learning.
• B)personality, perception and behaviour.
• C)motives, attitudes and lifestyles.
• D)attitudes, personality and perception.
• E)personality, motives and lifestyles.

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Definitions:

Command A Higher Price

Being able to sell goods or services at a price above the average due to perceived added value, quality, or brand reputation.

Resource Based Perspective

A management tool used to identify and evaluate resources within an organization to gain and sustain competitive advantage.

Elastic Demand

The characteristic of a good or service wherein its demanded quantity significantly changes due to changes in its price.

Organizational Structures

The system that outlines how certain activities are directed in order to achieve the goals of an organization, including the roles and responsibilities of employees.