A Disadvantage of the Concentrated Targeting Strategy Is That

question 53

Multiple Choice

A disadvantage of the concentrated targeting strategy is that:

• A)the firm's financial condition is tied to a single and specialised marketing mix.
• B)large sales volumes cannot be generated.
• C)production costs may be higher than with other strategies.
• D)marketing personnel may become dissatisfied with the limited opportunities provided by this approach.
• E)marketing costs are often higher than for other strategies.

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Definitions:

Time And Motion Studies

Work measurement techniques used to establish standard times for tasks and enhance productivity by analyzing motions and time.

Employee Feedback

Information provided by employees about their job experience, organizational culture, and the behavior of colleagues and supervisors, used for improving work environment.

Nonunion Representation

Representation of workers' interests and concerns in the workplace without the formal structure and bargaining power of a union.

Labor Advocates

Individuals or groups that actively support and promote the rights and interests of workers and labor unions.