With Its Venus Razor, Gillette Was the First Marketer to Offer

question 17

Multiple Choice

With its Venus razor, Gillette was the first marketer to offer a triple-blade razor designed specifically for women.This is an example of market segmentation using __________ variables.

• A)demographic
• B)psychographic
• C)geographic
• D)family life cycle
• E)product use

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Definitions:

Industrial Countries

Nations with highly developed economies characterized by significant industrial activity, advanced technology, and a high standard of living.

Labor-Intensive Service Sector

A segment of the economy that relies heavily on human labor rather than machinery to provide services.

Manufacturing Productivity

The measure of output produced per labor hour in the manufacturing sector.

Per Capita

A statistical measure that divides an aggregate figure by the number of people in the population to provide a per-person average.