Uniqlo Has Recently Arrived in Australia

question 114

Multiple Choice

Uniqlo has recently arrived in Australia.It closely competes with designer brands in its athletic wear, but at half the price.Uniqlo plan to use price sensitivity, brand loyalty and end use as variables to segment its market.These are all __________ variables for market segmentation.

• A)psychographic
• B)usage
• C)demographic
• D)lifecycle
• E)behaviouristic

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.