The Division of a Market Based on What Benefits Consumers

question 59

Multiple Choice

The division of a market based on what benefits consumers want from the product is called __________ segmentation.

• A)behaviouristic
• B)product usage
• C)benefit
• D)end-purpose
• E)advantage

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Definitions:

English Architect

A professional who designs buildings in England or is from England, known for contributions to architectural styles and movements.

Moral-Hazard

Moral hazard is a situation in which one party is more likely to take risks because the negative consequences of the risk will be felt by another party.

Monitoring Employees

The process of overseeing employees' work activities and performance, often through the use of technology or other means.

Asymmetric Information

A situation in which one party in a transaction has more or superior information compared to another.