If Baskin-Robbins Calculates That It Could Sell Up to 25

question 74

Multiple Choice

If Baskin-Robbins calculates that it could sell up to 25 per cent of all ice-cream cones sold in the Australia, this percentage would represent the ice cream marketer's:

• A)target growth rate.
• B)sales forecast.
• C)sales objective.
• D)company sales potential.
• E)market potential.

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Definitions:

Decision Tree Analysis

A decision-making tool that uses a tree-like model of decisions and their possible consequences, including chance event outcomes, resource costs, and utility.

Steps

The individual phases or actions taken in a process or procedure to achieve a particular end result.

Methodology

A system of methods used in a particular area of study or activity, often implying a structured or systematic approach.

Flexible Global Supply Chain

A supply chain designed to swiftly adjust to changes in demand, supply, and market conditions worldwide.