Use the Following to Answer Questions

question 38

Multiple Choice

Use the following to answer questions
GE Transportation produces train engines for sale in countries around the world.After looking at the total market for train engines, the company found that different rail lines wanted different engines.Major rail lines in the USA and South America wanted engines to haul heavy freight.Rail lines in Sweden and Germany were interested in a cleaner, greener train engine.Rail lines operated by several Eastern European countries wanted train engines for running short distances between cities in their own country.GE Transportation is currently manufacturing its GE 4400 for heavy freight, its Hybrid Eco-Engine and its Dash 9 suited for short distances.
-Which of the following targeting strategies is GE Transportation most likely using?

• A)Undifferentiated
• B)Differentiated
• C)Concentrated
• D)Selective
• E)Market diffusion

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Definitions:

Cultural Goal

Objectives, ideals, or outcomes that are valued and pursued by a community or society, shaping behaviors and norms.

Survival Goal

An objective or aim focused on ensuring the continued existence, safety, and well-being of an individual or group in challenging circumstances.

Economic Goal

Refers to the aims a society or nation seeks to achieve in the interest of securing economic welfare, such as stability, growth, efficiency, and equity.

No-nonsense Parenting

A parenting style characterized by clear expectations, consistency, and firm boundaries, focusing on discipline and responsibility.