Which of the Following Statements Is Incorrect

question 143

Multiple Choice

Which of the following statements is incorrect?

• A) Of the three levels of planning, corporate strategy is the broadest.
• B) Business-unit strategy should be consistent with the corporate strategy.
• C) Marketing strategy should be consistent with both the business-unit and corporate strategies.
• D) Strategic planning begins at the marketing level and proceeds through business-unit and corporate levels.
• E) Strategic planning begins at the corporate level and proceeds through business-unit and marketing levels.

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Definitions:

Quarterly

Occurring every three months or four times a year, often used in reference to financial reports or payments.

Interest Rate

The proportion of a loan or savings amount paid as interest to the lender or paid to the saver, usually expressed as an annual percentage.

Compensation Strategy

A company’s plan or approach towards designing and implementing payment structures and benefits for its employees.

Formulating

The process of devising or developing strategies, plans, or policies.